In LifeAuto's values, a "car" is never the destination, but a carrier of "life". This philosophy was once written in PPTs, and it wasn't until the arrival of a little dog named Life that it truly took root.
Its first appearance on camera was lying on the light gray tiles at the entrance. No fancy backdrops, no deliberate poses—only clean fur, bright black eyes, and a minimalist background. This photo later became the inspiration for the brand's visuals: good design, like Life, should strip away redundancy and retain warmth.
We began to pay attention to those overlooked "life details": the handrails of golf carts are polished smoother to avoid snagging clothes; accessory packages are lined with soft padding to reduce damage during transportation; even the sofas in the customer lounge are chosen in an off-white shade similar to Life's fur—because the way Life lies on them is itself the definition of "comfort".
Customers say we are "becoming more humanized". In fact, it's Life that taught us: the connection between "life and cars" doesn't lie in spec sheets. It exists in the moment it rubs against employees' trouser legs, in the afternoons it spends yawning with customers, and in the purity of its lifelong companionship.
Today, Life still lies on the light-colored tiles every day, still looks up at the camera, and still doesn't understand anything about brand strategy. But for lifeauto, it has long been the most profound footnote to the brand—a car can carry journeys, but not warmth; a dog can't speak, yet it gives tangible form to all promises about "life".
This is our story with LifeAuto: not a deliberate narrative, but a heartfelt encounter.
